It seems weird to get excited about fertilizer. I like this stuff.Organicness and impressions:The product reminds me of compost juice or that bag with vegetables in it that sat at the back of your fridge for a year before being discovered. It's a sort of brown slurry. Low strength, NPK of 2-2-2, so a chemical shock this is not.Nature is nature. Plants eat decayed organic matter. Houseplants generally get by with whatever soil they came from the nursery with plus whatever water I remember to give them. When they seem less healthy, it's hard to say why.I like to give them something, and this seems like a good middle ground. It's not chemical-y. It's not gross. It's not aggressive. It's not nothing. It's not weird synthetic crystals stripped of all trace minerals.It's hard to imaging that I could "hurt" the plants by giving them this, and yet it may do a great deal of good over time, replenishing the soil and giving plants something to work with so they can look their best.Smell:The smell is sickly-sweet, like old banana peels or cough syrup, pungent straight from the bottle, but after diluting and applying to plants, I've not detected any residual odor. It isn't exactly pleasant, but neither is it jarringly unpleasant.The bottle:Meaningful thought was put into the bottle design. It's a convenient size and weight for the hand, with finger indentations. The cap has a built in measure, designed such that the measuring cup recesses into the bottle, minimizing interference with the cap threads.My process for houseplants:1. Shake2. Add 1/2 cap to 1 quart watering can3. Fill with water4. Water plants5. Repeat as necessary ever 4 waterings or so.